Benefits Of Google’s +1 For Digital Marketing Advertisers
In April 2011, Google announced their ‘+1’ feature for search results. Just like Facebook’s ‘Like’ button, Google’s +1 button will allow users to give a thumbs-up to the websites that they like. The +1 button has also been launched for Internet marketing ads displayed on SERPs. This means that Google users can click on this button to recommend a particular Internet marketing ad to their friends.
For example: Paul went to France in June, and he liked a particular hotel so much that he clicked the +1 button alongside its ad, to recommend the hotel to his friends. Later, when Paul’s friend Christine begins to plan her own vacation to France, she comes across an ad for the same hotel where Paul stayed, while running a Google search. However, this ad looks different from the others, … Read More